Cụ thể, đứng thứ nhất là Telkom của Indonesia với giá trị thương hiệu đạt 4.335 triệu USD, đứng thứ 40 thế giới; Viettel xếp thứ 2 với 2.686 triệu USD, đứng thứ 49 thế giới, xếp trên Singtel (Singapore), Axiata (Malaysia), PLDT (Philippines), Maxis (Malaysia), PLTD (Philippines)…
Trong khi đó, VinaPhone được xếp thứ 10 với 1.040 triệu USD, thứ 89 thế giới; MobiFone là 391 triệu USD, xếp thứ 17 khu vực, 139 trên thế giới.
Nhìn vào những con số trên, có thể thấy khoảng cách về giá thị thương hiệu của ba "đại gia" viễn thông Việt Nam do Brand Finance xếp hạng có sự chênh lệch khá lớn.
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)
(Biểu đồ giá trị thương hiệu của Top 10 doanh nghiệp viễn thông trong khối ASEAN. Nguồn: Brand Finance)
Theo đại diện Brand Finance, có ba yếu tố chính tác động đến giá trị thương hiệu đó là sức mạnh thương hiệu, hiệu quả kinh doanh và các khía cạnh bên ngoài. Trong đó, sức mạnh thương hiệu là yếu tố quan trọng nhất bởi đây là nơi tổ chức có quyền kiểm soát nhất và đó cũng là nơi mọi khoản chi cho tiếp thị được tiêu.
Đơn vị này cũng nhận định, giá trị thương hiệu ngày càng tăng phản ánh mạnh mẽ sự sẵn sàng của các nhà khai thác viễn thông trong nước khi đối mặt với những đe dọa từ công ty nước ngoài.
Nguồn: Vietnamplus.vn